January 12, 2022
Why Businesses Fail To Connect.
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Crafting the customer experience with engaging design.

In order to keep up with customer experience expectations, businesses need to use creative design techniques. In this blog post, we will discuss how a lack of customer-focused design can lead to lost revenue and missed opportunities for your business. 

Connection through visuals.


Design is not just about having a pretty website –  it’s about connecting with your customers and inspiring them through well-thought-out content and visuals! People don’t want to read a boring blog post that doesn’t offer anything new, or scroll through a website with un-engaging visuals. They’ll take their business elsewhere, seeking out another company that engages their attention. 


In order for your business design to stand out from the rest, you need creative visuals, customer-focused design, and inspiring content. This will help you connect with your customers on a deeper level and create an unforgettable experience for them. Without this focus, you risk losing potential leads and revenue. With customer experience being such a crucial part of any business, it’s important to make sure that your visuals are up to scratch. This will help inspire customers and convert potential leads into paying customers. 



Design first, sell later.


Having a creative design is the first step in the customer experience process. One reason businesses fail to connect with their audience from the get-go is that they try to sell their products before creating engagement. One of the most important things you can do as a business owner or marketer is focusing on engaging your customer base – not just selling them something right away – this will help build trust within your customer base and inspire customer retention.


Let’s say you are a startup company that has recently created an app. The app is meant to help people with personal finances but isn’t quite ready to make money yet.


This is the time to engage the customer! 


Get your customers involved in testing out your product before it goes live, so they feel like they are part of the journey. Gain feedback on the design and function, does it captivate their attention out of all the other apps on their phone, is it visually pleasing to use? Having this involvement and strategy from the start helped with initial customer connections. This will eventually inspire customer loyalty and even help you build a customer base that’s passionate about your product, the look, feel, and function before it even hits the market. So many make the mistake of doing beta tests with internal audiences or known individuals. Expand the audience and design on results, not concepts, regardless of whether it’s an app or billboard. Does it stand out, does it captivate?



Create a visual identity.


When you’re designing your visuals, it’s important to think beyond conventions. Of course, you need to make sure that there is a cohesive tone throughout all of your creative content (logo, social media graphics, website design, etc), but don’t be tempted to fall into the trap of relying on stock images or photos that are widely used. Just because they’re easy to source and popular, doesn’t mean they are right for your company. 


Think about what kind of experience you want to deliver for your customers and go from there! If you’re an edgy, vibrant tech startup, don’t use stock photos of people looking at their laptops inside a coffee shop. Using customer experience and creative design in harmony can build customer loyalty, inspire customer retention and even lead to an increase in revenue! 


Be different, think different, feel different.


It’s too easy to rely on images and content of the moment, we’ve seen it all before. Does your service or product free them from the problems of another service or product? Then show them being free. Convey the message through the result and the feeling. However don’t forget to connect, the subject may show freedom, but does it represent your audience, their emotion and experience is the result of you. So make sure the design is engaging.

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